Email marketing best practices

When Recognition Can Play a Nasty Trick on You

One of the best email marketing practices says that the recipient must immediately recognize our emails in their Inbox. Good email marketers follow this practice and use various sender recognition elements in the email such us constant individual’s or company’s name as the Sender name, brand name in the Subject line, company logo at the top of the email that displays in the preview pane, habitual email template design and colors. All of this lets the recipient instantly know that the message is from you. Sender recognition leads to the email open provided the recipient is interested in what you send. So far so good.

Sending Email Only to Recipients Who Didn’t Open or Click On Your Last Email

If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients’ interests, preferences, occupation, gender or any other criteria. It simply relies on the information that is available from any basic email tracking program.

Easy to Use, Cutting-Edge, Simply the Best In-House Bulk Email Sender You Can Get!

Email newsletter software allows managing email lists (import/export lists), creating email newsletters in HTML and plain-text format and sending mass email newsletter campaigns.

Email marketing software is a must-have tool for any serious online business. It is an excellent way to build relationship with your clients, customers or subscribers by sending personalized email newsletters to each contact in the database. Mass email sender is the most effective and reliable way to do permission-based email marketing and create and send opt-in email newsletters in minutes!

Do Tracking Links Reduce Click-Through Rate? (Case Study)

One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.

While open rate primarily depends on the email From and Subject, click and click-through rates are determined by your offer. It’s simple. If a recipient likes the offer, he clicks the link to get it.

But… you must admit that people are now very careful to open unknown emails and click on strange links.

Feedback Loops: Do You Handle Spam Complaints Timely?

If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the “Report Spam” button and send a complaint against you.

Why My Emails Get Blocked or Filtered

Why Your Emails Get Blocked or Filtered?

It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. After you understand why ISPs block some emails and how to avoid the problems, you will be able to improve your email deliverability and increase your email open rate.

5 Real Steps to Easier Email

Have you ever thought about your subscribers? Who are they? What are their occupations? If they subscribe to your newsletters, buy your products, and respond to your offers, it doesn’t always mean they devote all their time to online marketing. Your subscribers or customers are quite different people with totally different jobs and mindsets. If they have a full-time work, they may access their computers for a short time on the evening or at night only.

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