When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.
However, there is one more simple yet effective tactic – get added to the recipient’s contact list or address book. It seems obvious but often times it’s overlooked by email marketers.
If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients’ interests, preferences, occupation, gender or any other criteria. It simply relies on the information that is available from any basic email tracking program.
Email newsletter software allows managing email lists (import/export lists), creating email newsletters in HTML and plain-text format and sending mass email newsletter campaigns.
Email marketing software is a must-have tool for any serious online business. It is an excellent way to build relationship with your clients, customers or subscribers by sending personalized email newsletters to each contact in the database. Mass email sender is the most effective and reliable way to do permission-based email marketing and create and send opt-in email newsletters in minutes!
In one of my previous articles I’ve already touched upon the email filtering and blocking issue and talked about the reasons why the email may be blocked or filtered by ISPs. That was mostly all about the message content and list building. There are also some technical issues that may be overlooked by email marketers but play a significant role in the email delivery process. By addressing those issues you can increase your email deliverability rate and ensure your newsletter is delivered directly into the recipient’s Inbox.
If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects.
If you are not doing email marketing yet, here are 10 reasons to start:
One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.
While open rate primarily depends on the email From and Subject, click and click-through rates are determined by your offer. It’s simple. If a recipient likes the offer, he clicks the link to get it.
But… you must admit that people are now very careful to open unknown emails and click on strange links.
Before you send an email newsletter to the contacts stored in your Hotmail contact list, you need to export the contacts from your Hotmail account to a common CSV file and import them into your email marketing software.
If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the “Report Spam” button and send a complaint against you.
It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. After you understand why ISPs block some emails and how to avoid the problems, you will be able to improve your email deliverability and increase your email open rate.
Have you ever thought about your subscribers? Who are they? What are their occupations? If they subscribe to your newsletters, buy your products, and respond to your offers, it doesn’t always mean they devote all their time to online marketing. Your subscribers or customers are quite different people with totally different jobs and mindsets. If they have a full-time work, they may access their computers for a short time on the evening or at night only.