If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects.
One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.
While open rate primarily depends on the email From and Subject, click and click-through rates are determined by your offer. It’s simple. If a recipient likes the offer, he clicks the link to get it.
But… you must admit that people are now very careful to open unknown emails and click on strange links.
Before you send an email newsletter to the contacts stored in your Hotmail contact list, you need to export the contacts from your Hotmail account to a common CSV file and import them into your email marketing software.
If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the “Report Spam” button and send a complaint against you.
It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. After you understand why ISPs block some emails and how to avoid the problems, you will be able to improve your email deliverability and increase your email open rate.
Have you ever thought about your subscribers? Who are they? What are their occupations? If they subscribe to your newsletters, buy your products, and respond to your offers, it doesn’t always mean they devote all their time to online marketing. Your subscribers or customers are quite different people with totally different jobs and mindsets. If they have a full-time work, they may access their computers for a short time on the evening or at night only.
Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.
In most cases this happens when email marketers engage into risky list building tactics hoping to grow their lists quickly. But legitimate email marketers should understand that list quality beats quantity in the long term.
A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.
There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.
Email marketers now need additional insight as to what mailbox providers do after they accept your email. Aside from measuring engagement metrics, marketers need tools to determine how their message is treated by major Internet providers around the world and whether it is delivered to the Inbox, spam folder or blocked before reaching the recipient’s mailbox.
Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.
But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.
I don’t mean random spam that is flooding our Inboxes every day.