Email marketing best practices

Do Subscribers Give You the Right Email Address?

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

Some email addresses are checked more often than others. Some accounts are relatively free from spam while others receive so much promotional emails that your message simply disappears in the countless flow of ads.

So, the important question is how do you persuade your prospects to give you the email address they treat better?

Do You Make These Mistakes When Creating Your Subject Lines?

The Subject line is often the last thing you think of before sending your email newsletter but it’s the first thing your recipients see after getting your email.

Every day Inbox is full of personal messages, subscription newsletters, and regular spam emails which all compete for the reader’s attention. This means you have to work harder at your Subject lines to grab the recipient’s eyes.

Is Dedicated IP Address Always Better for Email Marketing?

Did you know the IP address you send emails from is important? That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.

Email marketers are used to believe that a dedicated IP address is the best solution but yet in some cases you can benefit from using a shared IP address. Let’s look closely at the advantages and downsides of each one in order you could make the right decision for your company.

Why Sign up for ISP Feedback Loops

If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

3 Tips for Generating Profits from the Signup Process

As a good email marketer you take care about creating your own mailing list by collecting subscribers on your website or blog. You make sure that your signup form is clearly visible to the readers and that your whole opt-in process works like a charm.

Your primary objective is to collect the email addresses of people who are interested in receiving your emails. You will be then sending your e-newsletters, promotional emails, news, offers, etc. to your subscribers.

But did you think about generating some profits and even sales from the signup process itself? This is what many email marketers overlook when setting up their opt-in program.

Here are a few tips you can take advantage of when building your email list:

Subject Line Personalization: Does It Make Sense?

As the Subject line is one of the factors that make the reader either open or delete the message, we’re always wondering about the best way to write the Subject line. In one of my latest articles I shared several tips on how to write the Subject line to increase the email open rate.

However, I don’t think we’ll ever find a definite answer what is good and what is bad with regards to the Subject line. This is because one thing may work well for one sender and it may not work for another sender in a different kind of email message. This applies to the personalization of the Subject lines too.

How to Use Free SMTP Servers in EasyMail7

Using an SMTP server to send emails is faster and more reliable because the emails sent through the SMTP server have more chances to be delivered into the Inbox. If your ISP SMTP server is able to handle many messages at a time and does not impose strict email sending restrictions, you can use your ISP SMTP settings in EasyMail7.

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