Email marketing best practices

Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.

But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.

I don’t mean random spam that is flooding our Inboxes every day.

How to Comply with the ISP Sending Restrictions If You Use EasyMail7

In this article I will tell you about a particular EasyMail7’s feature that is often overlooked but may help you avoid email delivery issues arising from a specific SMTP server configuration.

What I mean is the capability to stop and resume email delivery without the user’s participation. In truth, this is a simple yet effective way to comply with the restrictions imposed by an SMTP server to control automated spam emails.

Do Subscribers Give You the Right Email Address?

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

Some email addresses are checked more often than others. Some accounts are relatively free from spam while others receive so much promotional emails that your message simply disappears in the countless flow of ads.

So, the important question is how do you persuade your prospects to give you the email address they treat better?

Do You Make These Mistakes When Creating Your Subject Lines?

The Subject line is often the last thing you think of before sending your email newsletter but it’s the first thing your recipients see after getting your email.

Every day Inbox is full of personal messages, subscription newsletters, and regular spam emails which all compete for the reader’s attention. This means you have to work harder at your Subject lines to grab the recipient’s eyes.

Is Dedicated IP Address Always Better for Email Marketing?

Did you know the IP address you send emails from is important? That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.

Email marketers are used to believe that a dedicated IP address is the best solution but yet in some cases you can benefit from using a shared IP address. Let’s look closely at the advantages and downsides of each one in order you could make the right decision for your company.

Why Sign up for ISP Feedback Loops

If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

Trusted by well known companies all over the world

EasyMail7 customers