Email marketing best practices

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Unable to Deliver Emails to Hotmail? Read These 6 Tips

When it comes to email delivery, one of the serious challenges email marketers have to deal with is delivering emails to AOL users. Email messages and the whole sending process must be optimized and tailored to meet specific AOL features and requirements.

Similarly to AOL, Hotmail also uses several criteria to decide whether to deliver an email or block it. If your list contains a certain % of Hotmail email addresses, you’ll want to be aware of some particularities of how Hotmail treats emails. If you’ve already been unsuccessful with delivering an email newsletter to your Hotmail subscribers, you can optimize your email delivery system to meet Hotmail requirements and deliver your emails into the Inbox instead of the Hotmail Junk email folder.

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