Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Although many email marketers underestimate it, sender reputation is a big concern. A bad reputation is often the reason for the emails being filtered and not reaching the recipients.
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Many who are new to email marketing start off on the wrong foot. They ‘spray and pray’ and hope that someone will click and buy, but are hit with angry complaints and find their emails blocked as spam.
But you can significantly improve your odds of reaching customers and prospects by taking the right steps.
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