Is Dedicated IP Address Always Better for Email Marketing?
Did you know the IP address you send emails from is important? That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.
Email marketers are used to believe that a dedicated IP address is the best solution but yet in some cases you can benefit from using a shared IP address. Let’s look closely at the advantages and downsides of each one in order you could make the right decision for your company.
