One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.
While open rate primarily depends on the email From and Subject, click and click-through rates are determined by your offer. It’s simple. If a recipient likes the offer, he clicks the link to get it.
But… you must admit that people are now very careful to open unknown emails and click on strange links.