Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?
Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.
But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.
I don’t mean random spam that is flooding our Inboxes every day.
