For many people, seeking a lawyer is a real problem because it is difficult for them to find out whether the lawyer they are considering is actually good at his job and whether they can trust him and open their legal problems to that person.…
Email Marketing Software for Real Estate Agents
In the real estate niche communication is as important as your ability to buy and sell property. Information delivered to the client in a timely manner can make the difference.
Nowadays email marketing is a popular method of communication between clients and real estate agents. If you are a real estate agent, using email marketing you can advertise the properties in your newsletters and market your whole business.
An automated email marketing system, such as EasyMail7, is also an indispensable tool for real estate agents when it comes to attracting new clients and gaining more income from existing client base. It will help you stand out from the crowd of competitors and present yourself as a trusted adviser to people.
Gain New Clients
Like in any other industry, there is a lot of competition in the real estate niche, so every client counts. Your potential clients will want to know the same things that you have already told to existing customers — what you can do for them, how competent you are in your area, if they can trust you, and so on.
By means of email marketing, you can get these things explained to potential customers over and over again on auto-pilot without spending a minute of your time.
Here is when EasyMail7 comes in. With EasyMail7 self-managed email marketing solution you can write a series of emails explaining the things that new clients will most likely want to know when deciding on what real estate agency to deal with.
You write the emails once and the program will send them out to every potential client who subscribes to your mailing list.
Once the emails are written and scheduled, nothing is needed on your part. Everybody who joins your email list will receive all the information they need about your business in a timely manner.
When email marketing is done correctly, it can really help you convert subscribers into new customers and take more profit from existing ones.
Benefit from Existing Clients
Email marketing is also a great means of keeping existing clients by reminding them about the services you provide.
Sent via email, reminders can be that final push that makes the customer take the decision in your favor and use an additional service that you provide.
You can embed pictures and links in your emails if you want the subscribers to visit the particular pages such as a sales page for the service you are promoting.
Here is a sample of a responsive email template which can be customized in EasyMail7 with a drag-and-drop message editor:
Stand out from the Competitors
EasyMail7 will help you send a personal email to each client, give a personal attention to everyone and thus be different from the competitors.
Do not forget that people sign up for your email list to receive offers, information about properties they may be interested in, news, time saving tips and much more. So, send them the information they want.
In the real estate industry trust and credibility between the agent and clients is probably more important than in other industries. So, write the emails specifically addressed to buyers, sellers and renters so that your information, tips and advice are always relevant to your target audience.
You can also show your expertise, knowledge of the market and qualities that could convince buyers and sellers to choose you as their real estate agent. Buying or selling property can be stressful and you have to assure your clients that you will do everything right.
The best part is that this won’t take a lot of your precious time because EasyMail7 is a highly automated in-house email system. Once you write the emails and setup an automated email series, it will do all the job for you.
Email marketing is the most affordable and efficient way of communicating with the audience which expressed interest in your business. Use email marketing to promote your real estate business and convince your potential and existing clients that you are the best in your industry.
This article gave just some of the ideas why using EasyMail7 for email marketing will boost your business and help you build trust among your real estate client base.
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An effective email marketing system should include the following tools:
- Automated email sequences that drip on your contacts over time to build trust and convert your subscribers into active and happy customers.
- An email scheduler for planning your announcements, newsletters, and special occasion emails weeks or even months in advance.
- A simple way for you to create sign-up forms so you can connect your marketing efforts to auto-populate your contact lists (we provide WPNewsman plugin for WordPress for free).
- A professional collection of quality responsive HTML email templates that you can install and use for your newsletters on the fly.
- An automated way of processing bounce and unsubscribe emails to be in compliance with the CAN-SPAM law in various countries.
- Training and support from those who have years of experience in email marketing systems, management and success.
With G-Lock EasyMail7 you have the right email marketing system to help you maintain and grow your business.
Tags: Email Marketing Software for Real Estate Agents, in-house email system, self-managed email marketing solution
