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Email Marketing Software for Website Owners
If you own a website, then the first thing you need more than anything else is visitors. More visitors, more subscribers and more sales.
You are already promoting your website as part of your regular marketing program to drive traffic to it. But with hundreds if not thousands competing sites on the Internet, even if someone finds your site and likes it, there is no guarantee that they will return.
So, there is no point in just sitting and waiting for people coming to you. You have to make highly targeted and interested people to visit your site again and again. As these days people need a push in the right direction, this is where email marketing comes in. The idea is that you want these people to buy from you rather than from a competing website owner and an email to their Inbox could be just the trigger that is needed to make a sale.
G-Lock EasyMail7 in-house email software allows you to send your subscribers regular reminders that your website is there and that you have something that they really might like. These may be email newsletters about new blog posts, articles, case studies, offers, promotions or whatever you may publish on your site.
People will really appreciate such newsletters and many of them will take the action you ask for in your emails. It works because you will be only sending to people who are already interested in your website or in the things that you sell.
With that said, the important step is to build an email list of these targeted leads. Visitors will easily give you their email address and permit you to send them marketing emails if they feel that they will be getting something of real value in return. Generally it is your knowledge and expertise.
To entice them to subscribe, you can give them something immediately after subscription. This may be a free trial, download, access to a subscriber-only content, e-book, PDF report, discount for your product or service or anything that you think may be useful for your web site visitors. Then put a subscription form on your website and you will soon be getting subscribers.
Follow the rule of providing useful information in your regular newsletters and in question and answer series, where you address commonly asked questions from your customers.
Rotate promotional emails with informational emails (or do both in one newsletter if you prefer) and your company and web site will be stuck in the minds of your potential and existing customers.
Here are 8 tips or best practices on how to increase the click-through rate and conversion rate of your email campaigns:
1. Relevancy is the key.
Give the subscribers content that is relevant to their expectations and personalised to them. Relevancy in terms of timing does matter too – you need to make sure that the email gets opened to get that click-through.
2. Have a good subject line that tells the customer what’s in the email.
If the customer is convinced by the subject line and interested in what the subject line has to offer, they are likely to open the email. However if you use an unclear or misleading subject line, they’re more than likely to be put off, and as a result you’ll lose your click-through. Be honest!
3. Serve the customer first, before you start selling.
Would you ask a first date to marry you and buy a house together? No. So don’t expect your new subscriber to want to jump in bed on the first day. If consumers were as eager about your product as you think they are, they would already be buying it.
4. Make it easy to click.
If someone opens the email because they want what the subject line offers, make it extremely easy for them to click on the offer and you will drastically increase your CTR. A poor call-to-action button will suppress conversion up to twice as bad as a good button.
5. Send at the right time.
Track your email campaigns to determine the best time when your email gets the highest open rate and automate the sending aligned with when they are likely to open.
6. Segment your list.
A proper segmentation will increase CTR and conversions! Learn about your audience, then segment your email lists accordingly. Use the data derived from your email campaigns (a good Email Service Provider should provide essential data and reporting necessary to do this) to create more targeted lists in order to effectively communicate to those segments. Have a large number of inactive recipients on your list? Segment them and try a re-engagement campaign!
7. Send automated emails.
Automation is a big thing. Look for ways to use automation to increase your conversions: improve transactional emails, ask for a feedback or review after someone purchases a product to drive them back to your website, follow-up with good tips, or tutorials to explain hidden product features, etc. etc.
8. Test, test, test!
A/B and multivariate split testing can tell you how your subscribers are engaging and help create future campaigns.
A regular communication with your subscribers is one of the most effective ways of building trust, getting and keeping repeat customers, establishing yourself as an expert in your niche and increasing brand awareness. This means that when they want to buy, they are more likely to buy from your company than from a competitor.
EasyMail7 was developed with people like you in mind and it allows you to manage all your subscriber lists and email campaigns from one place.
There are no hidden fees with EasyMail7. We have one annual fee and we will not charge you more no matter how many emails you send or how many subscribers you add to your list. This allows you to easily plan your budget because you know ahead of time how much the system will cost you.
Try EasyMail7 for Free Today!
You can easily switch email sending services without losing your contact list, autoresponders, and other data.
Don’t put your profits in the hands of a third party, be in control of your email — OWN YOUR DATA, OWN YOUR AUTORESPONDERS, CONTROL YOUR INBOX DELIVERY, REPUTATION, DELIVERY SPEED and either send email for free using your SMTP or use any number of third party email senders of your choice like AMAZON SES API… No Monthly Fees!
An effective email marketing system should include the following tools:
- Automated email sequences that drip on your contacts over time to build trust and convert your subscribers into active and happy customers.
- An email scheduler for planning your announcements, newsletters, and special occasion emails weeks or even months in advance.
- A simple way for you to create sign-up forms so you can connect your marketing efforts to auto-populate your contact lists (we provide WPNewsman plugin for WordPress for free).
- A professional collection of quality responsive HTML email templates that you can install and use for your newsletters on the fly.
- An automated way of processing bounce and unsubscribe emails to be in compliance with the CAN-SPAM law in various countries.
- Training and support from those who have years of experience in email marketing systems, management and success.
With G-Lock EasyMail7 you have the right email marketing system to help you maintain and grow your business.
