Best Practices to Maximize E-mail Performance
As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs.
As email marketers we are continuously searching, testing and experimenting in quest of new ways to improve our e-mail performance. And this is reasonable because only using trial and error method we can discover the email tactics that work best for us.
In one of the recent articles I wrote how you could improve your email open rate by using creative Subject lines. Now I would like to cover the topic from another perspective and tell about the format of the email message.
