It’s important that you find the best time to send your email newsletters. If you email at the wrong time, at best your emails don’t get the proper attention, at worse they are deleted without being opened by the recipient. This adversely affects your open and click rate.
What time is the best to send an email campaign depends on numerous variables such as email content, business type, target audience, etc.
Though there is no best sending time that would be optimal for all email marketers, we’d like to share with you some thoughts about the best and worst times to send your email newsletters.