Written by Julia. Posted in Email Marketing
In addition to some technical problems that may cause your emails being blocked or filtered, there are other issues that can negatively affect your deliverability. The issues we’re going to examine are related your email copy and are under your full control. That makes it more important that you carefully check your email newsletter before sending it to the whole list in order to get a higher delivery rate.
Here is what you need to pay a closer attention to when creating and sending your email newsletter:
Written by Julia. Posted in Email Marketing
Whether you use a single or confirmed opt-in subscription method, you’ll be sending the first welcome email to each new subscriber. This is an email message that is automatically sent to the prospect after the subscription is done.
The way you welcome people lays the foundation of your future relationships. This is one of the most precious moments in your overall email marketing program. Someone has just expressed the interest in your services or products and has given his consent to receive your mailings. You’ve got the reader’s attention and, what is most important, you’ve got their email address and permission to email them.
Written by Julia. Posted in Email Analytics
As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.
Written by Julia. Posted in Email Analytics
You can use G-Lock Analytics service to track your emails so you know if they were opened and read. Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message. With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more.
Written by Julia. Posted in Email Marketing
One of the best email marketing practices says that the recipient must immediately recognize our emails in their Inbox. Good email marketers follow this practice and use various sender recognition elements in the email such us constant individual’s or company’s name as the Sender name, brand name in the Subject line, company logo at the top of the email that displays in the preview pane, habitual email template design and colors. All of this lets the recipient instantly know that the message is from you. Sender recognition leads to the email open provided the recipient is interested in what you send. So far so good.
Written by Julia. Posted in Email Marketing
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.
Written by Julia. Posted in Email Marketing
If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients’ interests, preferences, occupation, gender or any other criteria. It simply relies on the information that is available from any basic email tracking program.
Written by Julia. Posted in Email Marketing
Bulk email sender EasyMail7 allows managing email lists (import/export lists), creating email newsletters in HTML and plain-text format and sending mass email newsletter campaigns.
Email marketing software is a must-have tool for any serious online business. It is an excellent way to build relationship with your clients, customers or subscribers by sending personalized email newsletters to each contact in the database. Mass email sender is the most effective and reliable way to do permission-based email marketing and create and send opt-in email newsletters in minutes!
Written by Julia. Posted in Email Marketing
If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects.
If you are not doing email marketing yet, here are 10 reasons to start:
Written by Julia. Posted in Email Marketing
One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.
While open rate primarily depends on the email From and Subject, click and click-through rates are determined by your offer. It’s simple. If a recipient likes the offer, he clicks the link to get it.
But… you must admit that people are now very careful to open unknown emails and click on strange links.
