Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.
So, in this article we’ll talk about the causes why you may get into a blacklist, examine the ways how you can determine if you’ve been blacklisted or not, and give several tips what to do if you got blacklisted.
Before you send an email newsletter to the contacts stored in your Yahoo address book, you need to export the contacts from your Yahoo account to a common CSV file and import them into your email marketing software.
Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Although many email marketers underestimate it, sender reputation is a big concern. A bad reputation is often the reason for the emails being filtered and not reaching the recipients.
Outlook.com is putting my legitimate emails into its junk mail folder. What do I do now?
The Microsoft properties (Hotmail, Outlook, MSN. and Live.com) are obeying Yahoo and AOL’s DMARC p=reject. That means that whenever an email from someone with a yahoo.com or aol.com address comes for someone with a hotmail.com, outlook.com, msn.com, or live.com account, if that email “from” yahoo.com or aol.com isn’t actually sent from a Yahoo or AOL mail server, then it is being rejected (bounced).
So, if you’re sending emails from your yahoo.com or aol.com email address, but not using the Yahoo or AOL mail server, change your “From” domain to prevent message rejection by the Microsoft properties.
As it turns out, with any one of Microsoft’s email addresses – @live.com, @hotmail.com, @outlook.com and others – you’re still really using Outlook.com whether or not you ever visit it on the web.
I’ve created the following checklist and tips that any marketer or person sending email can follow to help them get delivered to the Inbox. So you can optimize your email delivery system and deliver your emails into the Inbox instead of the Junk email folder.
Before you can send an email newsletter to the contacts stored in your Gmail address book, you need to export the contacts from your Gmail account to a common CSV file first and import them into your email marketing software.
To send opt-in email campaigns, you need two things:
1. List of opt-in subscribers, and
2. Reliable email marketing system.
Do you have any experience of e-mail marketing? So, how was it? Well, I don’t want to make myself out to be an e-mail marketing expert and teach you how to improve your e-mail campaigns. I just want to share with you some of my personal observations on how you can ruin your e-mail marketing campaign completely.