How to Track Email Opens and Link Clicks with G-Lock Email Analytics
Email marketing is based on three main products or tools:
- Email subscription plugin for WordPress to build an opt-in subscribers list;
- Web-based or desktop email marketing software to create and send permission-based email newsletters; and
- Realtime email tracking service to monitor email performance metrics.
After you create your email newsletter and send an email newsletter to your opt-in mailing list, what happens to your email next? Is it delivered? Opened? Links clicked?