Email marketing can be beneficial to your business if you do it right. But if you do it wrong, it will harm your reputation (and your business) a lot. It’s quite easy to sketch out a quick email and press “Send”. This is exactly what some people actually do.
But if you want to turn email marketing to your advantage, read these five simple email marketing practices. You’ll want to follow them to ensure that your emails get opened, read and acted on.
Many businesses find email marketing to be the most affordable, fast, convenient and effective way of communication with their customers and subscribers. And more than a half of consumers prefer email for permission-based marketing communication.
For many people, seeking a lawyer is a real problem because it is difficult for them to find out whether the lawyer they are considering is actually good at his job and whether they can trust him and open their legal problems to that person. So, if you are a lawyer, you need to gain people’s trust before they move onto the next name on their list.
When used properly, email marketing can be surprisingly useful for lawyers in terms of building up a trustful relationship with potential clients and for strengthening relationships with existing clients.
If you own a website, then the first thing you need more than anything else is visitors. More visitors, more subscribers and more sales.
You are already promoting your website as part of your regular marketing program to drive traffic to it. But with hundreds if not thousands competing sites on the Internet, even if someone finds your site and likes it, there is no guarantee that they will return.
In the real estate niche communication is as important as your ability to buy and sell property. Information delivered to the client in a timely manner can make the difference.
Nowadays email marketing is a popular method of communication between clients and real estate agents. If you are a real estate agent, using email marketing you can advertise the properties in your newsletters and market your whole business.
If you are a restaurant owner or manager, your goal is to attract as many clients as possible. So, you have to encourage people to come to your restaurant when they plan eating out. This is much easier to do if your potential clients have your restaurant at the forefront of their minds.
This is where an automated email marketing system like EasyMail7 comes in. By sending emails with the information about your current menus, specials, discounts, and deals directly to your regular clients’ Inboxes, you will make people think about your establishment and encourage them to come back more often.
If you own a small business, then you’ll want to do everything to attract new and retain existing customers. A really powerful way of getting the most out of your customers and helping your business grow is email marketing.
You may be leaving money on the table simply because your customers are not thinking about you. By means of email marketing you will ensure that your company, your products and your offers are always in your customer’s mind.
In one of my previous articles I’ve already touched upon the email filtering and blocking issue and talked about the reasons why the email may be blocked or filtered by ISPs. That was mostly all about the message content and list building. There are also some technical issues that may be overlooked by email marketers but play a significant role in the email delivery process. By addressing those issues you can increase your email deliverability rate and ensure your newsletter is delivered directly into the recipient’s Inbox.
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Many who are new to email marketing start off on the wrong foot. They ‘spray and pray’ and hope that someone will click and buy, but are hit with angry complaints and find their emails blocked as spam.
But you can significantly improve your odds of reaching customers and prospects by taking the right steps.
Download our PDF eBook and learn how to collect more leads and send highly responsive emails for free to grow your business and maximize your email marketing, not relying on expensive, restrictive email services that charge high monthly fees and ultimately control your profit at their whim. Be in control of your email…
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